On Sunday, February 5, 2012, all eyes were on the “Big Game,” Super Bowl XLVI. At CAS, and more specifically, in the Department of Advertising and Public Relations, all eyes were on the ads. Each year, students and faculty alike share their opinions and expertise in an even bigger way on the competition for the best ads during the Super Bowl game TV broadcast. In this video, Dr. Coursaris is asked to comment on which ad was most effective.
This annual event includes faculty voting on their favorite ads via iClicker and the expert faculty data are released to media outlets, which have used the information in years past during the post-bowl news cycle.